For any privacy-related request: info@frianda.com
This Privacy Policy explains how FRIANDA SA, registered under enterprise number 0430.590.621 / VAT BE0430.590.621, with its registered office at P.I. des Hauts-Sarts, 2ème Avenue 2B, B-4040 Herstal, Belgium (the “Company”, “we”, “us” or “our”), collects, uses, stores and protects personal data when you visit www.frianda.com, contact us, submit a form or request our catalogue.
The Company acts as the data controller for the personal data described in this Privacy Policy.
We process personal data in accordance with applicable Belgian and European data-protection legislation, including the General Data Protection Regulation (“GDPR”).
For any question concerning this Privacy Policy or the processing of personal data:
Email: info@frianda.com
Telephone: +32 4 247 16 06
Address:
P.I. des Hauts-Sarts
2ème Avenue 2B
B-4040 Herstal
Belgium
Depending on how you interact with the website, we may collect the following information.
Information provided directly may include:
When a form is submitted through the website, information may be transmitted by email to authorised members of our team, stored within the website’s WordPress database, and accessed by authorised website administrators where necessary for administration, technical support or responding to the request.
This storage enables us to manage enquiries reliably and retain an appropriate record of professional requests.
Submitting a contact form or catalogue request does not automatically subscribe the user to marketing communications or a newsletter.
We process personal data only where there is an appropriate legal basis.
| Purpose | Legal basis |
|---|---|
| Responding to enquiries | Legitimate interests and, where applicable, steps taken at the user’s request before entering into a contract |
| Catalogue requests | Pre-contractual steps and/or legitimate interests |
| Professional relationships | Performance of a contract, pre-contractual measures, legitimate interests and legal obligations where applicable |
| Website security and administration | Legitimate interests |
| Analytics | Consent |
| Legal and regulatory obligations | Legal obligation |
The website will use Google Analytics 4 (“Google Analytics”), provided by Google, to understand how visitors interact with the website.
Google Analytics may process information including the number of visitors, sessions, pages viewed, website interactions, approximate geographic location, browser and device information, referral source and pseudonymous identifiers.
Google Analytics will only be activated after the visitor has provided consent for analytics cookies through the cookie banner. If analytics cookies are refused, they must remain disabled.
Visitors must be able to accept analytics cookies, refuse analytics cookies and modify their choice later.
The Google Analytics property should be configured with a user/event data retention period of up to 14 months.
The website uses or may use cookies and similar technologies.
Strictly necessary cookies may be required for website security, technical functionality, session management, language preferences and cookie-consent preferences.
Optional analytics cookies are used to understand website usage and performance and must only be activated after consent.
The website may store the visitor’s cookie preference so that the cookie banner does not need to be displayed on every page visit.
A separate cookie policy or cookie settings interface may provide further details concerning individual cookies, their provider, purpose and duration.
We do not sell, rent or trade personal data.
Personal information submitted through the website is not made available to third parties for their own unrelated advertising purposes.
Personal data may be accessible to carefully selected service providers where necessary, including:
Certain technology providers, including Google, may process data outside the European Economic Area.
Where personal data is transferred to a country outside the EEA, appropriate safeguards will be relied upon as required under GDPR.
Personal data is retained only for as long as reasonably necessary.
Unless a longer period is required because of an active commercial relationship, legal obligation or dispute:
| Data | Retention |
|---|---|
| Contact and catalogue submissions stored in WordPress | Normally up to 24 months after the last meaningful interaction |
| Professional correspondence connected with an active business relationship | For the duration of that relationship and thereafter for any legally required retention period |
| Google Analytics user/event data | Up to 14 months, subject to the actual analytics configuration |
| Security and technical logs | For the period reasonably required for technical administration, security and troubleshooting |
Requesting a catalogue or completing a contact form does not constitute consent to receive general marketing communications.
If newsletters or promotional communications are introduced in the future, an appropriate legal basis will be used and an unsubscribe mechanism will be provided where required.
Where marketing is based on consent, that consent may be withdrawn at any time.
We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, alteration, misuse, accidental disclosure and destruction.
Access to personal data is restricted to persons who reasonably require it.
Nevertheless, no online system can guarantee absolute security.
Subject to applicable law, users may have the right to:
Where processing is based on cookie consent, visitors may withdraw or modify that consent through the website’s cookie settings.
Withdrawal of consent does not affect the lawfulness of processing performed before the withdrawal.
The website does not use information submitted through contact or catalogue forms to make decisions producing legal or similarly significant effects solely through automated processing.
The website may contain links to independent third-party websites or platforms.
Those websites operate under their own terms and privacy policies.
We are not responsible for the privacy practices or content of third-party websites.
The website is intended primarily for professional and commercial audiences.
We do not knowingly seek to collect personal information from children through professional contact or catalogue forms.
Individuals may lodge a complaint with the Belgian supervisory authority:
Autorité de protection des données / Gegevensbeschermingsautoriteit
Rue de la Presse 35
1000 Brussels
Belgium
Telephone: +32 (0)2 274 48 00
We may update this Privacy Policy from time to time to reflect legal developments, changes to the website or our services, new technologies or service providers, and changes to our processing activities.
The date at the top indicates the most recent version.
For any privacy-related request: info@frianda.com
Contact
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